Telecommunications and IT Expertise

industries telecoms it

Psyma’s telecommunications and IT experts:

  • research consumers’ needs and expectations
  • examine company technologies and services
  • analyze any discrepancies between users’ requirements and technical reality

Psyma’s experts study all relevant marketing topics, both strategic and operational:

  • Market potential for new items, e.g., tariff models, applications and service benefits
  • Usability testing for all stages of development from prototype to website
  • Analyses of user expectations
  • Measures of customer satisfaction and loyalty
  • Analyses of market perceptions
  • Pricing and tariff tests
  • Modeling
  • Evaluation of communication measures and concepts
  • Review of business processes
  • Baseline studies for convergence, i.e., advancing consolidation of entertainment and telecommunication media

 

What will Psyma provide?

Expertise

Psyma’s consultants possess expertise gained from numerous projects for telecommunication and IT clients

Solution-oriented results

Psyma designs a research plan to fit a specific situation, rather than adapting a situation to a standard instrument

Partnership

  • Individual support through small teams
  • Experienced team members to debate the pros and cons of methods and content
  • Open and transparent processes during all project phases

Variety of Methods and Analyses

State of the art investigation portfolio including 

  • Qualitative and quantitative
  • Online, face-to-face, telephone, pen and paper, mobile surveys
  • Ethnographic procedures, Social Media surveys and the use of Online Communities
  • Expertise with both B2C and B2B target groups

Service from A to Z

  • Conceptualization of the study design
  • Development of the survey materials
  • Implementation of the survey
  • Analyses of the results
  • Recommendations for operative measures
  • Psyma can also provide recommendations for implementation of new measures within the client’s company

Innovation

Development of new approaches when necessary

Networking

Access to Psyma’s international expertise via our global network

​Find experts for your industry.

Select Country

Psyma Group AG

Rueckersdorf/Nuremberg Germany
Phone: +49 (0)911 99574-0
E-Mail: info@psyma.com