Psyma Concept Checker - Compare Communication Concepts Online
Use this Psyma tool to compare communication concepts in detail. The results show which of several versions works better and why – think e.g. of a product description emphasizing different kinds of benefits. The holistic evaluation of concepts is complemented by the detailed analysis of single messages or wordings. Our special question design involves the respondent.
The range of test objects covers e.g.
• Product concepts
• Campaign concepts
• Ad/package copies
Quantitative & qualitative insights:
• Which concept is most appealing to the target audience?
• Which individual benefits are most important for the (potential) customers?
• Which notion/phrasing/communication style activates in particular?
• Are the customers aware of the benefits or restrictions?