PsymaTalk: Discussing the Benefits of Qualitative Marketing Research for Financial Institutions

Charles Schembri, Vice President at Psyma USA

Financial institutions rely heavily on quantitative research to collect customer insights.  However, qualitative research is becoming increasingly valuable in answering the whys and unmasking the complexities of quantitative findings across the financial services industry.

Psyma team members, Charles Schembri (VP Financial Services Practice) and Kristin Schultz (Director Qualitative Solutions) discuss how qualitative research can reveal consumers’ motivations and behaviors in the rapidly evolving financial services industry.

Contact us to find out more or check out Psyma Financial Services.


Psyma Group AG

Rueckersdorf/Nuremberg Germany
Phone: +49 (0)911 99574-0